A story of delicious detail

Raffles’ target market craved more than gourmet food. These are guests who’ve seen and done it all, and demand a rare gastronomic experience.

We reflected the story behind each restaurant brand in the smallest of details, waiting to be discovered by every guest...

Blue Cigar had an unusual tale to tell. One of rare Cuban tobacco, from Fidel Castro’s own stock, that can be rolled for curious guests.

The classic and refined aesthetic of a cigar lounge and gentleman’s brought bang up-to-date was behind our inspiration.

Our design blends Arabic and English, using a 'B' to represent a smoke plume and phonetically spell the Arabic word for blue.

Dramatic vintage-effect photography captures the people, cigars, ambience and mood. Meanwhile, F&B shots are rich and moody to match the vibe - and the refined cocktails.

A brand inspired by the forest for a Michelin-starred chef. Every year, the hunt for the tartufo bianco d’Alba - the world’s most prestigious truffle -  happens in the territories close by the town of Alba.   

With this particular truffle heavily featuring on three Michelin-starred chef Enrico Crippa’s curated ‘plant to plate’ menu, we wanted to evoke the taste and texture of its unique aroma and flavour.

Our brandmark draws inspiration from old-world Italian signages and Enrico Crippa’s experiences of discovering wild herbs in the forests.

We approached illustrator Suyao Tian to create Alba’s menus in earthy, natural watercolours that reflect the forest’s seasonal produce.

Acoustic’s got rhythm and soul. Our goal for Acoustic was to create a brand name and identity for a space, way up in the clouds, where music means everything. The name Acoustic for its unplugged energy from a golden age of music.

Design elements were based on the fluid movement of soundwaves
that expressed plenty of creativity, with smoky, retro photography adding
to the vibe.

Afternoon tea at Raffles hotels worldwide is a ritual enjoyed by many generations. This luxury experience demanded a brand identity rich in detail that allowed the star of the show to shine - the tea ritual itself. 

We wanted to capture the afternoon tea tradition, while ensuring that the brand was also in harmony with a distinct Middle Eastern aesthetic and the Qatari tradition of generous hospitality.

Our brandmark was inspired by the grand arched ceilings and palatial decor. We created a menu system and packaging that featured white-on-white embossing and Baroque illustrations that could be seen in the dramatic ornamental mouldings. 

The result is a bespoke luxury experience that’s the crowning glory of Raffles Doha, capable of attracting a local clientele and appealing to the senses of visitors as well.

L'Artisan is a place where creative flavours are served in a theatrical space.

The brand we created takes inspiration from art and the artist. It was important to make the connection between the high-calibre dishes created by resident head chef Thierry Motsch and the drama of the restaurant.

Our menus feature brush stroke patterns that relate to our theatrical dining concept, as if the menus were created and painted right before handing them to our guests.

In-room dining inspired by an Arabic wall or two. Suites this ornate and whimsical need an upscale in-room dining experience to match - our luxurious menu features the patterns of the carved walls in every room.

“Working with Bond was exceptional. They understood quality and luxury in the hospitality sector and presented us with creative solutions. Their attention to detail was impressive, and we highly recommend Bond to anyone in need of their services”